Connect with us

Hi, what are you looking for?


Idaho State News

Buy Idaho Launches State’s First Industry-Exclusive Wholesale Market, Sponsored by Paradies Lagardere

Boise, Idaho – January 16, 2024 – Buy Idaho, the premier organization supporting Idaho’s local businesses, is excited to announce the Wholesale Idaho Education Event, sponsored by Paradies Lagardere. This groundbreaking event marks the launch of Idaho’s first-ever Industry-Only Wholesale Market, scheduled to take place on May 9, 2024, at The Center @ The Canyon County Fair in Caldwell, Idaho.

The Wholesale Idaho market is set to revolutionize intrastate commerce by bringing together vendors from various industries, including but not limited to food and beverage, housewares, apparel, seasonal goods, gifts, furniture, and health and beauty. This initiative aims to foster collaboration and growth within Idaho’s business community.

“We are thrilled to introduce Idaho’s first Industry-Only Wholesale Market,” said Jennifer Mauk, Executive Director of Buy Idaho. “This event is a testament to our commitment to promoting local businesses and creating opportunities for growth within our state. We extend our gratitude to Paradies Lagardere for their generous sponsorship, enabling us to take this significant step towards building a stronger, more interconnected business ecosystem in Idaho, that fosters the growth and education of our local producers.”

Buy Idaho invites all buyers and producers to participate in Wholesale Idaho, emphasizing that membership is free throughout 2024. Local vendors from across the state are encouraged to join and contribute to the development of Idaho’s intrastate commerce, forming new relationships within our borders.

In preparation for the groundbreaking market, Buy Idaho is hosting an educational event sponsored by Paradies Lagardere at the Boise Airport on February 6, 2024, from 9 am – 12 pm in the 3rd-floor conference rooms. Industry leaders from Paradies Lagardere and M & W Markets will provide valuable insights into terminology, expectations, and requirements for successfully navigating the wholesale market in Idaho and beyond.

Interested vendors are encouraged to register for this FREE educational opportunity at This event presents a unique chance for vendors to learn from seasoned professionals and gain the knowledge needed to incorporate wholesale into their business plan.

For further information, please direct inquiries to Jennifer Mauk at [email protected].

About Buy Idaho:

Founded in 1986, Buy Idaho Inc. stands as a beacon for businesses of all sizes, urging them to join a community-driven movement dedicated to the growth and prosperity of Idaho. We are not just an organization; we are a catalyst for local business success. At Buy Idaho, we specialize in navigating resources within the community, fostering connections across diverse industries, and constructing a robust intrastate pipeline for commerce. Our commitment goes beyond mere networking; we provide education and opportunities for our members to reach each other and connect with consumers through a spectrum of channels, including events, marketing, media, education, and various programs. Central to our mission is Wholesale Idaho, the state’s pioneering statewide local vendor program and market, where buyers and sellers converge to create a vibrant economic ecosystem.

About Paradies Lagardere:

The North American division of Lagardère Travel Retail. Paradies Lagardère brings 70 years of experience in pioneering trends, developing innovative shopping and dining options, and delivering engaging experiences for airport travelers across North America. With a retail and dining presence of 850 stores and 170 restaurants and bars in more than 100 airports, Paradies Lagardère is among the travel industry’s best in creating memorable and positive customer experiences for today’s travelers.

Their support for the Wholesale Idaho Education Event and Market underscores their commitment to fostering economic growth and innovation within local communities.

About M & W Markets:

Founded in 1952, M&W Markets is a family-owned, Boise based business with 9 grocery stores across Idaho and Oregon. M&W prides itself on a tradition of friendly service with a sense of hometown pride, serving local communities in mostly rural areas. They care about the communities they serve and want to provide service to their customers that harkens back to what they would expect years ago. M&W appreciates its customers and team members for supporting their local economies.

M&W Market’s  commitment to educating vendors, through Wholesale Idaho Education, speaks volumes about their dedication to the success and growth of local producers.